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Our Business Cases growth strategy

One of Europe's leading utilities company is looking to expand through a new B-to-B sales channel

Sector

utilities services

Mission

Develop a new sales channel

Categories

Business developpement strategy

Objectives

1. Identify key success factors
2. Identify and structure the various possible scenarios and their P&Ls
3. Create a business model
4. Design launch plan

Delivery

  • 3 ad hoc benchmarks with associated market intelligence analysis on the companies

  • Full 360 feedbacks on customer journeys

  • Scenarios and P&Ls

  • Workshops on target offer and usages

  • Modus operandi for each scenario

  • P&L for each growth scenario / strategy

  • Key success factors and deployment roadmap

Benefits

  • 95% of business plans executed

  • 36 months after launch: activity represents 25% of turnover and 30% of company growth (+60m€ per year)

  • Project extended to 7 other EU markets

  • Complete launch kit for each market: budget, target P&L, MarCom, pricing

Synthesis

  • Countries 8

  • CA +15%

  • New Market Opened 4

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