Our Expertise
Retail textile
POS advertising redesign
Merchandising
POS advertising
1. Financial optimisation
2. Make or buy scenarios
3. Industrialisation of the POS advertising process
Map the end-to-end POS advertising process (from creation to installation at point of sale)
Evaluation of the points of sale and sales force for quality improvement
Creation and analysis of POS advertising data with a new purchasing and marketing nomenclature
Clustersation of campaigns and arbitration of budget allocations
Industrialisation of 'replica' campaigns and supervision of 'launch' campaigns
Creation and facilitation of marketing and sales workshops to challenge formats
Negotiation of contracts over 3 years to reorganise the flow around 3 key service providers
Development and installation of a tool for estimating and managing POS advertising expenditure
30% growth with iso FTE
Boost of CSR performance
Sourcing optimised by 20%.
Increased brand equity
Countries 45
Time to market -35%
TCO -40%
Savings 30%
Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...
Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...
From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...
