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Our Business Cases Agencies ecosystem

A group active in 120 countries with 3 distinct brands wants to rethink its agencies ecosystem

Sector

Cosmetics

Mission

Agencies ecosystem design

Categories

Creative agencies

Objectives

1. Map the deliverables
2. Define the scope of work
3. Deploy efficient collaborations
4. Source the best from each world

Delivery

  • Estimated scope of work for 24 months

  • New agency sourcing through detailed assessment

  • Implementation of RFIs/RFPs, supporting the expression of needs

  • 24-month partnership contracts incorporating international rights and scope of work

  • Bring operational support for the 1st campaigns

Benefits

  • Strengthened brand equity

  • Solid country declinations aligned with brand DNA

  • Budget monitoring & mastering on additives

  • Optimised time sheets and internal added value

Synthesis

  • Countries 70

  • ROI +26%

  • Budget conformity 100%

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