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Our Business Cases Research

A food industry player was spending more than 15% of its marketing budget on research and data.
They wanted to intelligently optimise their spending and processes for these activities

Sector

Food

Mission

Optimisation of spending and processes

Categories

Market studies
& client insights

Objectives

1. Research mapping
2. Identify redundancies, the 'nice to have', vs. the 'must have' for management and decision-making
3. Challenge marketing, sales and top management teams

Delivery

  • Mapping of all the studies carried out and purchased by the company (CMI, marketing, sales)

  • Review requirements and budgets by department, supplier, topics

  • Procurement database and data to develop a target budget

  • Budget benchmarks

  • Support for the purchasing team in negotiating with panellists

Benefits

  • Significant financial savings

  • Simplified and harmonised management practices

  • Strengthened strategic partnerships

  • Simplified and unified dashboards

Synthesis

  • Countries 35

  • Savings 20%

  • Avoided costs 15%

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