Our Expertise
Media
Challenging
Media ROI
Television
Radio
Display/DOOH
Social networks
1. Map investments
2. Improve channel effectiveness
3. Challenge digital diktat
Consolidated mapping of 360 degree global/country investments by brand
Development of guidelines by brand, channel and country
Evaluation of assets' effectiveness
Workshops to build dashboards, common KPIs, and shared management practices
Re-allocation of budget optimisations to high-performance campaigns
Consistency and relevancy of central/local creative assets
Strengthened brand equity
Countries 20
Overall ROI +15%
Usage level +30%
Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...
Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...
From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...
