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Our Business Cases Photoshoot

A European textile group with 15 brands wants a case for change on the internalization of its photo studio with the ambition of improving the quality, deadlines, and TCO of the activities

Sector

Textile

Mission

In-house photoshoot studio

Categories

Photo
Vidéo

Objectives

1. Master a significantly reduced time to market
2. Optimise production costs and rights
3. Improve packshots' overall quality

Delivery

  • Assets' scope of work by touch point

  • New marketing and purchasing nomenclature

  • Sourcing shared asset management tools

  • TCO business cases : before / after

  • P&L for current and future activities

  • Key people's job descs

  • RFI/RFP on opex/capex

  • Partnership contracts

  • Assessments of shortlisted top managers

  • Engagement policy for internal contributors

Benefits

  • Partial internalization (including post production)

  • Harmonised quality and processes

  • Strengthened brand equity

  • Improved go to market timeline

Synthesis

  • Countries 15

  • TCO -30%

  • Time to market -20%

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