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Our Business Cases Assets ROI

A luxury goods corporation wanted to optimise its content production by challenging their toolkits and build the ideal asset mix

Sector

Luxury

Mission

Challenger
ROI assets

Categories

Assets

Objectives

1. Analyse the use of assets
2. Cluster campaigns by usage
3. Re-formulate needs
4. Optimise ROI assets

Delivery

  • Review of practices and locations of campaigns

  • Review of asset performance via performance tools (GA, Meta, DV360, etc.)

  • Preferred recommendation on the target mix per campaign (number, type, asset channel)

  • TCO financial report

Benefits

  • Increased adherence of countries to the localisation proposed by HQ

  • Very significant structural savings

  • Deployment of a ROI-oriented creative culture

Synthesis

  • Available Assets -30%

  • TCO -30%

  • Saving >30%

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