Our Expertise
Consumer goods
Benchmark and challenge advertising films creation/production strategy
Films
1. Train the procurement teams
2. Negotiate, manage, and optimise the production budget
3. Maintain creativity and quality level
4. Bringing together the purchasing and communications teams
Expression of needs challenged: understanding strategy, objectives and film concept
Review of service provider budgets (advertising agency, production, execution)
Detailed financial nomenclature for each item
Benchmarks for the main budget items
Negotiation grids and strategies
Training of purchasing team in good business practices
RFI/RFP on post-production and localisation
Decoupling production and execution
Strengthened internal expertise
Quality maintained
Benchmark tools and practices installed
Significant savings
Countries 60
Avoided costs 10%
Production savings 15%
Post production savings 28%
Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...
Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...
From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...
