Our Expertise
For 10 years now, brands have been flooding channels with a profusion of content, adapting to the specificities of each of them. It seems that the end of...
Read
A Berlin-based start-up has announced that within 5 years it will be able to produce volumes of fruit and vegetables on 1 m3 that were previ...
Marketing performance is not an option : brands which will shift their insights and studies into business levers will grow and succeed ...
Companies are seeking ever rapid solutions to preserve their margins and cash flow in the midst of the unprecedented and serious situation c...
IOC and Organising Committees build a new vision for the Games Christophe Dubi (Executive Director of the Olympic Games) exchange with Henri...
Nowadays, the media eco-system allow us to measure and track campaign failures or successes and customer behaviours or journeys for instance...
« Marcom », born from the combination of Marketing and Communication, long been used to describe these activities, embodies one of the n...
With feedback from more than 100 assignments with 65 clients, and with a front row seat to the realities and operational challenges of marke...
we usually refer to our vision of consulting as “the business of effective ideas” … Our experience confirms Keynes wasn’t wrong when...
all-inclusive print management solutions including features such as quotation, sending files, online validation of printing work, manage to ...
behind the scene, in many marketing & communication departments, lots of debates and sometimes internal “battles” are taking place w...
channels and contents have grown at the speed of light over the past decade and very often out of control thanks to e-commerce and social me...
Mandy Sadrin is head of purchasing for Hanes Europe Innerwear group (HEI). She has highly contributed to the evolution of the purchasing fun...
Feared by luxury houses at the beginning, making most of them late adopters, the digital world is now a major and unavoidable axis of their ...
Scanning a barcode to know the composition of a product, reading other customers before choosing a restaurant, or comparing airfare prices, ...
From Christie’s sale of a piece of digital art for $69 million, to Jack Dorsey’s (co-founder of the Twitter platform) first twee...