consulting and performance
of marketing and communication investments

“harpagon switzerland brought us a clear strategic vision, innovative goals, and quality operational support to reach them.”

Pierre Girod, President Société Nautique de Genève

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“A long-term improvement of processes and organisation providing much more than savings”

Loïc Lourenço, Purchasing Manager SMCP (Sandro, Maje, Claudie Pierlot)

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“We get responses that are fast and accurate, and for which most importantly we can measure the effectiveness”

Albert Asseraf, Managing Director, Strategy, Research and Marketing JCDecaux

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“Their corporate backgrounds allow harpagon consultants to recommend realistic strategies and guide their implementation effectively”

Jérémy Botton, Deputy Managing Director FFT (French Tennis Association)

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“We are looking for this creativity, this vision and expertise specific to harpagon to help us improve our performances”

Claude Marchand, Deputy Chief Executive Officer Solocal

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“2 years after the assignment, the organisation, the processes, the tools deployed are still in place and the results are consistent with the initial recommendations.”

Virginie Favray, Purchasing Director URGO

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harpagon

Raison d’Être

Companies today face significant marketing and communication challenges to deploy ever more efficient omnimedia campaigns with limited resources.

Between the often short-termist strategies of cost-killers, the seemingly endless range of expertise offered by general consultants, and the conceptual, not to say stratospheric, tendancies of consultants in organisation and strategy… It seems to us that companies are looking for independant, expert, flexible, specific solutions to adapt to technological evolutions / new user behavior, and improve their commercial, operational & financial performances.

harpagon consultants have carried out over 60 assignments for 51 corporations to tackle these issues since 2009

harpagon – everything matters…

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harpagon

the team

We are 14 experts from the corporate world, specialists in our fields, to quickly get to the heart of issues and to build concrete and appropriate solutions to the challenges faced by marketing, digital and communications advertisers.

The founders

Henri Kieffer

Henri Kieffer

Founder

Henri joined the Spir Communication Group (Ouest-France subsidiary) in 1995, Deputy Managing Director in charge of the Adrexo Direct Marketing subsidiary from 2001 to 2007.

He has over 20 years of operational and general management experience in marketing, communication and consulting, and has advised top executives of major companies in the sports, press, media and retail industries for 15 years.

In 2009, he created harpagon with Michel.

Henri speaks fluent English.

Michel Delloye

Michel Delloye

Founder

Michel began his career in 1996 with the Compagnie Bancaire Group as Account Manager and then Commercial Director of KLELine, specialising in internet payment systems. In 1999, he joined D.H.L in the position of E-business Manager and developed the “Zendis” Point Relais Colis offer for Hachette Distribution Services.

In 2003 he joined Adrexo to start their alternative postal distribution service.

In 2009, eager to assist clients with their organisational and purchasing issues, he created harpagon with Henri.

Michel speaks English and Spanish fluently.

The pillars

Antoine Plotegher

Antoine Plotegher

Marketing

After 4 years of marketing and communication consultancy, Antoine was overseeing the performance of marketing and communication investments for the FNAC group (media, non-media, digital) for over 3 years.

He has a strong experience in diagnostics, optimisation of procurement, acceleration of media performance, process improvement and change management.

He has conducted over 20 missions addressing these issues at a European level, particularly in the context of M&As.

Antoine speaks fluent English.

Pamela Seyrat

Pamela Seyrat

Financial audit

Pamela has 12 years of consulting experience with PWC and harpagon.

She has led business transformation projects (audit, finance, organisation / process) for key accounts in industry, sports, press and tourism.

Pamela speaks English and German fluently.

Francesc Freixas

Francesc Freixas

Purchasing

Francesc has an in-depth knowledge of both the consulting world, with 12 years of experience at Cap Gemini Consulting and harpagon, and the procurement world as the former Purchasing Director of both the CANAL + Group and ANOVO (international leader in sustainable life cycle management for electronic products).

He has carried out over 50 missions to improve operational and financial performance on marketing and procurement issues. He has an extensive experience in managing complex international procurement projects.

Francesc speaks English, Spanish and German fluently.

Richard Katz

Richard Katz

Organisation & human resources

Richard has 17 years experience in business development and business unit management in the industrial sector.

In 2009, he chose to change career to devote himself to the development and coaching of individuals and organisations. Richard is a certified coach and works as a consultant, facilitator and trainer. His work aims to help companies evolve through the development of individual competencies.

Richard speaks fluent English.

“harpagon optimises spending and marketing processes intelligently and thoroughly without ever forgetting our main concern : brand value development”

Stéphane Bodier, Chairman and CEO Mediabrands

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harpagon

Key figures

14
professionals
68
assignments
15+
years of experience per professional
51
clients
€1,1bn
assessed

harpagon

Expertise

AUDIT

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Audit

Every problem looks like a nail when all you have is a hammer

Issues addressed

– benchmark
– malfunctions and best practices
– audit campaign performance, digital ecosystems & ROI
– identify levers & earnings
– design action plans

Benefits of our actions

– objectivity and independence
– rapid implementation
– mastered environment and issues
– comprehensive treatement of scope
– costed and realistic levers, earnings and action plans

OPTIMISE BUDGETS

OPTIMISE BUDGETS

What if reducing marketing costs by 20% no longer meant cancelling one campaign out of five ?

Issues addressed

– capture significant & sustainable earnings
– define and deploy innovative models
– finalize efficient contractual arrangements
– secure operational deployment
– involve internal teams

Benefits of our actions

– significant, sustainable, measurable gains
– increase of internal competence
– P & L impact in less than 3 months
– operational proof
– teams supported during implementation of new schemes

SECURE HIGH STAKE PROJECTS

SECURE HIGH STAKE PROJECTS

It’s easier to win the race with a good co-pilot

Issues addressed

– acceleration and secured implementation of projects
– strengthen expertise & PMO
– build technical & functional specifications
– source & implement tools
– deploy target process
– provide guidance with “Mobile First” digitalization process

Benefits of our actions

– short deadlines met without FTE++
– objectivity and impartiality
– increased competitiveness
– strengthened internal expertise
– internal teams focused on their strategic asignements

RECRUIT, TRAIN AND COACH

RECRUIT, TRAIN AND COACH

Who better than an expert to build a team of experts?

Issues addressed

– support a reorganisation
– coach leaders
– head hunting
– assess internal candidates
– conduct seminars & internal workshops
– deliver customised training programs

Benefits of our actions

– customised project
– rapid execution
– expert evaluation
– candidates’ business & market expertise fully assessed
– exclusive reference check
– secure integration of candidate

MAXIMISE MEDIA PERFORMANCE

MAXIMISE MEDIA PERFORMANCE

You won’t get lost as long as you know where you’re heading

Issues addressed

– benchmark performance
– optimise contracts & incentives
– monitor through relevant customized KPIs
– identify and implement innovative optimisation strategies
– significantly improve ROI

Benefits of our actions

– performance assessed impartially and independantly
– increased business & marketing performance
– increased internal competence
– 360° expertise coverage
– more campaigns with same investment / budget

CONTINUOUSLY IMPROVE

CONTINUOUSLY IMPROVE

Continuously improving performance is a job

Issues addressed

– real-time spending monitoring
– focus internal teams on strategic missions
– drive compliance and optimise contractual obligations
– secure performance through steering committees and KPIs
– implement and follow progress plans
– break down & control budgets & expenditures according to business standards

Benefits of our actions

– ROI campaigns optimised
– additional earnings
– secured performance plans
– impartial and ethical supplier relationship
– growth with no extra FTE
– improved overall performance

Logos
Logos
Logos
Logos
Logos
Logos
Groupe Amaury anovo canal+ botanic carrefour Champion Claudie Pierlot Dakar Conforama DEVRED Elle Europe 1 FNAC gulli Jardiland La grande récré L'Équipe La Foir'Fouille Lagardère Roland Garros Maje Solocal Group Sandro Sopexa Spir U les nouveaux commerçants Tour de France Vet affaires Kiloutou Aujourd'hui en France Etam Le Journal du Dimanche FFT, Fédération française de tennis metro Le Parisien Paris Match télé 7 jours URGO ASO, Amaury Sport Organisation

“The responses were tailor-made with no pre-established solutions, and, as planned by harpagon, the target performance has been reached and is still valid a year after the end of the mission”

Pascal Traineau, Procurement Director, General Services and Real estate, Lagardère Active

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experiences

References

“The harpagon experts very quickly identified high stakes topics and conceived innovative solutions that brought significant operational improvements for a global sports industry operator based in Switzerland.”

Jean-Pierre Strebel, Corporate Director, Former Director General of the UCI (International Cycling Union)

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Publications

News

Monthly articles on business, expertise, markets and trends as well as our latest news.

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Memos

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Last memo published: Le marché du papier en France en 2016
1 memos currently available as a free download.

“A real drive to understand our needs and provide us with adapted, immediately operational answers”

Sophie Alexandre, Marketing and Communication Director FFT (French Tennis Association)

“A network of professionals, all experts in their field, which allowed us to effectively address all our issues and generate very significant operational and financial improvements”

Fabrice Ribourg, Managing Director, Amaury Group

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contact

France

9, rue Saint-Fiacre
75002 Paris
France

+33 (0)1 82 28 40 80
contact@harpagon.fr

Switzerland

Chemmin de la Crétaux 2-4
1196 Gland
Switzerland

+ 41(0) 22 518 03 90
contact@harpagon.ch